Beyond the Haircut with Derek J

LOOK & LEARN | BEAUTISTA | CLASS LEVEL: ESSENTIAL Most stylists don't have a skill problem—they have a confidence, positioning, and opportunity problem. Join celebrity stylist Derek J for an inspiring live haircut demonstration that explores the connection between technical skills, tool selection, client communication, and professional success. Working with a live model, Derek will demonstrate cutting techniques while explaining the creative and business decisions that help transform a haircut into a memorable client experience. Throughout the demonstration, Derek will share the lessons he has learned throughout his career—from selecting the right shear for specific techniques to creating value behind the chair, attracting ideal clients, and confidently charging what your expertise is worth. Attendees will gain insight into how successful stylists build trust, communicate value, and position themselves for long-term growth. This class combines haircutting education, professional development, and real-world salon strategies designed to help stylists elevate both their craft and their careers. Key Takeaways: • Learn how different shears and cutting techniques influence shape, movement, texture, and finished results. • Discover consultation and communication strategies that strengthen client relationships and increase client loyalty. • Learn practical methods for building value behind the chair, attracting ideal clients, and pricing services with confidence.