12 Pell is a New York City-based barbershop and grooming destination that takes a personalized approach to hair care. With locations in Manhattan, 12 Pell combines expert craftsmanship with premium, carefully curated products to deliver routines tailored to each individual. Every product on their shelf is tested, community-backed, and expert-approved — no guesswork, no filler. Through a quick hair quiz, clients receive personalized product recommendations built by professional barbers with real experience behind the chair. Carrying top brands like STMNT, Hanz De Fuko, Fatboy, and more, 12 Pell is committed to results that speak for themselves — USDA Organic, Cruelty-Free, and GMP-Certified options included.