BEAUTISTA logo
For professional beauty brands

Managed campaigns for professional beauty brands.

Beautista plans, promotes, manages, and measures digital education, recruitment, and micro-community campaigns.

Bring a class, product launch, recruiting goal, or community idea. We'll map the campaign strategy, creative, promotion, live operations, and reporting around it.

Beautista webinar interface for a live education campaign

Trusted by professional beauty brands running education, recruitment, and community campaigns.

BiolageMizaniRedkenPureologyMatrix
176,255beauty professionals and students
1,200+classes planned in 2026
40+brands across English and Spanish education
33new artists added and trained in 90 days
3,000+live attendees across four boosted classes

Three ways brands work with Beautista.

Beautista is part platform, part managed campaign partner. Use it to run digital education, recruit brand-fit talent, or build a focused micro-community around a beauty-pro audience.

Digital education

Run classes that get watched and acted on.

Turn a class or masterclass into registrations, attendance, product clicks, opt-ins, replay value, and performance reporting.

  • Organic or boosted promotion
  • Live moderation and reminders
  • Product clicks, surveys, and reporting
Recruitment

Find educators, ambassadors, and field talent.

Run recruitment campaigns for educators, ambassadors, field talent, and brand representatives with campaign pages, applications, promotion, and applicant review.

  • Portfolio application process
  • Targeted multi-channel promotion
  • Applicant review before handoff
Micro-community

Keep the right pros in your orbit.

Create a focused audience for education, surveys, replay paths, product feedback, applications, and future campaign moments.

  • Community management
  • Surveys and qualitative feedback
  • Next campaign audience
Digital education

Drive product action from digital education.

Beautista helps brands run classes that feel polished live and still create measurable actions afterward.

Our team helps with campaign strategy, creative, audience promotion, class setup, reminders, live moderation, chat engagement, polls, timed product appearances, surveys, analytics, and reporting.

  • Organic or boosted campaign promotion
  • SMS and email reminder systems
  • Product cards, polls, surveys, and qualitative feedback
Shoppable live class experience with product cards next to the video
Product cards can appear inside the education experience so pros can act while interest is highest.
Recruitment campaign

Recruit from portfolios, not resumes.

The strongest recruitment campaigns show who already fits the brand: portfolio, location, experience, interest, and market context.

Beautista can build the campaign page and application, promote it across the right channels, review portfolio applications, handle first-line applicant response, and share the right applicants with the hiring manager.

  • Portfolio application process
  • Targeted multi-channel promotion
  • Applicant review and qualified handoff
Beautista dashboard interface for reviewing artists and recruitment campaign signal
The candidate review interface turns artist discovery into a structured campaign motion.
Digital education

Convert class interest into registrations.

Beautista shortens the path from class discovery to signup so interested pros can act before intent fades.

Registration can collect the details needed for reminders, access links, CE questions, reporting, and approved partner follow-up.

  • Two-click path from class card to signup
  • Brand-safe fields for follow-up and reporting
  • Works for live and on-demand education
Beautista class registration flow showing a focused signup form from a class page
Class discovery leads into a focused registration moment.
Analytics and improvement

Show what moved after the campaign.

The recap turns a campaign into a usable readout for marketing, education, sales, and community teams.

Track attendance, watch time, product clicks, opt-ins, qualitative comments, survey feedback, educator performance, and benchmark performance across campaigns.

  • Quantitative and qualitative feedback
  • Educator and campaign benchmarks
  • Continuous improvement cues
Beautista boosted class analytics showing viewers, watch time, clicks, and campaign distribution
A clean recap helps the brand see which campaign signals moved.

Micro-community keeps the right pros close.

After a digital education or recruitment campaign, interested pros do not have to disappear into a spreadsheet. Beautista can keep them warm with community, surveys, replays, product education, opt-ins, applications, and the next campaign moment.

Results across campaign motions.

The results come from the combination: beauty-pro audience, campaign strategy, creative, targeted promotion, live operations, applicant review, and post-campaign reporting.

Boosted class4,000+

registrations with 2,300+ unique attendees and 73% average watch retention.

Boosted class277k+

impressions from one professional education push.

Commerce lift$68k

higher online revenue measured across the class day and the three days after one boosted education campaign.

Recruitment33

new artists added and trained in 90 days through a recruitment campaign.

Recruitment1,065

leads generated in 20 days from an anonymized brand representative recruitment campaign.

Recruitment10

hires confirmed in about 15 days from the same anonymized recruitment campaign.

Bring a class, product launch, recruitment goal, or community idea.

Brand leaders notice when engagement becomes visible.

Beautista gives brands a clearer view of who is showing up, what they care about, and where the next opportunity is.

Jacob Geraghty, Manager at Biolage

Jacob GeraghtyManager, Biolage

“I haven't seen a Live or webinar with that type of audience engagement before.”
Audience engagement
Kate Oechsle, Global AVP at Mizani

Kate OechsleGlobal AVP, Mizani

“Working with BEAUTISTA elevated our experience... We added and trained 33 NEW and amazing Artists to our team in 90 days.”
33 artists in 90 days

Questions brand teams usually ask.

Can this route to our LMS, distributor, or product page?

Yes. Campaigns can route high-intent pros to the brand's LMS, distributor, product page, checkout path, certification platform, community, application, or follow-up workflow.

Can we use our existing educators?

Yes. Beautista can support existing educators, brand artists, ambassadors, or guest experts while handling the campaign infrastructure around the class.

Can this be a recruitment campaign instead of a class?

Yes. Recruitment campaigns can focus on educators, ambassadors, field talent, and brand representatives, with portfolio-first applications and market-specific promotion.

What do we get after the campaign?

A recap can include registrations, live and on-demand attendance, watch time, product clicks, opt-ins, surveys, applicant review notes, qualitative feedback, and recommended follow-up actions.

Map your next managed brand campaign.

Bring a digital education, recruitment, or micro-community goal. We'll map the campaign strategy, audience promotion, applicant or attendee flow, live operations, and reporting around it.