Sonny D

SONNY D | FOUNDER | CEO 

Hello my name is Sonny D and I'm the  Artistic Director and Founder of the salon 1.0 I am also a graduate of Paul Mitchell the school Orlando.

My philosophy: "The best gift we can give is education because it destroys fear and allows one to reach their ultimate potential." - Sonny D

As one of the most sought after Educators in the country, Sonny D has a passion for educating that is guaranteed to leave you inspired to go to the next level and beyond. A Paul Mitchell the school alumni, Sonny D has also been a part of the Paul Mitchell Advanced Academy team of national trainers and received honors as a top cutting specialist in a countrywide competition. Sonny D has also been a part of Paul Mitchell's editorial team creating looks and doing editorial photo shoots in Los Angeles and Florida that can be seen in publications around the world. Sonny D has worked on stage with all of the top Artist throughout Paul Mitchell including Robert Cromeans, Stephanie Kocielski, DJ Muldoon, and co owner of Paul Mitchell and Paul Mitchell's son, Angus Mitchell. Sonny D has worked everywhere from Florida, Chicago, New York, Los Angeles to Hawaii and back sharing the latest trends and business building strategies for salons and stylist throughout the industry. Through his passion and belief in the future of the industry Sonny D has recently created his own brand The Salon Project 1.0, Inc. which consist of multiple salons; The salon 1.0, a Paul Mitchell Focus Salon which focuses exclusively on Paul Mitchell products and education. The salon hires right from school the most recently graduated professionals and puts them in an accelerated career path that Sonny D personally designed. Sonny D has also authored multiple books titled YFYI Your First Year In, which focus on the beginning phases of your career in the beauty industry and the beginning phases of your career as a salon owner. As Artistic Director his vision for project 1.0 consists of multiple brands nationally and internationally including: 1.0 kids salons, 1.0 Cosmetics and 1.0 University (a training center for continued education) to name just a few. His latest venture is launching a premium scissor company TANZŌHASAMI which has a goal to democratize premium scissors for all.

"As the visionary for the company I focus on our team members not only becoming a part of our culture but really joining in on the 1.0 lifestyle" - Sonny D