
Find something that makes you come alive and go do it. The world needs more people who have come alive
Find something that makes you come alive and go do it. The world needs more people who have come alive


I’m Ally Coates, Marketing & Onboarding Specialist at BEAUTISTA. I developed a natural love for the industry at 10 years old when I discovered hair braiding videos on YouTube and began to practice braiding and styling. I practiced over and over on my two younger sisters and on myself, making my arms sore while sitting on the bathroom counter. Little did I know, I was preparing to unlock a door to my entire career ahead of me.
In this industry, I am most excited about the endless opportunities there are to help others feel empowered. There’s something for every unique mind with a vision and an urge to help others.


























I am lucky to have found my purpose in the beauty industry at the young age of 10 years old and have now been dedicated to the industry for 15 years. Over the years, I have been able to build a successful social media presence for my work, attend college for a business degree and cosmetology license, gain beauty advising experience, and begin my journey with bridal styling. While there have been obstacles, my intution has always led me back to my passion for hair. With my brand "Empower Braids," my goal is to help others feel like their best selves and encourage them to reach for more in their lives. I love to know that I can help someone feel beautiful on the biggest day of their life. In addition, I am passionate about learning and strengthening my skills in business. This is truly the career I feel most fulfilled in.
I am very thankful to be a part of BEAUTISTA and carry out the mission of empowering others to reach for more in their career. I can't wait to see what the industry becomes with the help of every Beautista striving for greatness.
- Supported the store's sales by helping customers using superior customer service and reaching the stores daily sales goals of $2000-$3000 per day
- Expanded product knowledge among Estee Lauder, Clinique, and Lancôme beauty brands
- Presold $5,000 before gift launch to secure customer purchases and promote Estée Lauder’s new gift
