Alter EGO Salon

Since 2008, Alter EGO has redefined luxury hair care in downtown Raleigh, NC. With two boutique urban loft locations, we are a collective of highly trained stylists specializing in transformative hair color, precision cuts, curly hair services, keratin smoothing, extensions, and more. We celebrate individuality and inclusivity, serving all hair types, textures, and identities. Whether you're refreshing your blonde, embracing your natural curls, or seeking a bold color correction, our team crafts every service to your unique vision. Known for life-changing makeovers and a welcoming, non-judgmental atmosphere, Alter EGO is more than a salon — it's a space where confidence is built and self-expression thrives. Your dream hair starts here.