Asia Dobson

I have 2 years of salon experience and 15 years in the retail beauty industry.

 

Asia Dobson

New York, NY

(732) 788-3196 | asiadobson@aol.com

 

PROFESSIONAL SUMMARY

Creative and results-driven beauty professional with 10+ years of experience in makeup artistry, retail sales leadership, client education, and brand ambassadorship. Proven ability to drive revenue, build loyal client relationships, and deliver exceptional customer experiences in fast-paced environments. Recognized for strong leadership, adaptability, training facilitation, and expertise in color theory and product education. Thrives working with diverse clientele and collaborating within high-performing teams.

 

CORE SKILLS

● Makeup Artistry & Skincare Expertise

● Color Theory & Color Matching

● Sales Growth & KPI Achievement

● Client Education & Product Demonstration

● Training Facilitation & Workshops

● Retail Operations & Keyholder Duties

● CRM & Appointment Management

● Team Leadership & Scheduling

● Customer Experience & Conflict Resolution

● Brand Representation & Visual Merchandising

 

PROFESSIONAL EXPERIENCE

Freelance Beauty Ambassador

August 2016 – Present

● Represent prestige beauty brands across major retailers including Sephora, Ulta, Nordstrom, Bergdorf Goodman, Saks Fifth Avenue, Macy’s, Credo, and Bluemercury.

● Drive sales through personalized consultations, product demonstrations, and technique education.

● Build strong relationships with store leadership, employees, and clients to increase brand loyalty and repeat purchases.

● Adapt quickly to different brand standards, store environments, and client needs while maintaining high performance.

Drybar — Shift Lead

March 2022 – November 2022

● Led daily shop operations, including opening/closing procedures and maintaining store standards.

● Managed stylist and receptionist schedules to ensure optimal coverage and efficiency.

● Greeted and checked in clients, managed appointments, and handled checkout and retail sales.

● Addressed customer concerns and resolved issues professionally to maintain brand reputation.

● Delegated tasks, maintained cleanliness, and supported team productivity.

BeneFit Cosmetics — Beauty Artist / Keyholder

Upper East Side Boutique, New York, NY

January 2015 – August 2016

● Awarded Beauty Artist of the Quarter (Q4 2015) for outstanding sales and performance.

● Served as keyholder responsible for opening/closing and managing store operations in the absence of management.

● Consistently achieved daily, weekly, and monthly sales goals by tracking KPIs and adjusting selling strategies.

● Delivered expert makeup applications and educated clients on techniques and product usage.

● Cultivated long-term client relationships to drive repeat business.

● Utilized CRM systems to manage appointments and ensure smooth service flow.

● Assisted with promotional efforts, including social media content and in-store traffic-stopping techniques.

Illamasqua Cosmetics — Colour Creative / Artist

Bloomingdale’s 59th Street

July 2013 – July 2014

● Met and exceeded personal sales goals while supporting counter revenue targets.

● Performed makeup applications efficiently, recreating requested looks with precision.

● Demonstrated advanced knowledge of skin types, undertones, and color theory.

● Applied strip and individual lashes and led makeup master classes for clients.

● Promoted hero products during launches and special events.

● Booked clients in advance and ensured high engagement during brand activations.

Sephora — Make-Up Artist / Consultant

New York, NY

October 2011 – July 2013

● Provided personalized consultations and full makeup applications.

● Guided clients through extensive product selections across skincare, color, and fragrance.

● Maintained a clean, fully stocked Beauty Studio and contributed to a collaborative team environment.

The Door – Center of Alternatives — Senior Peer Educator

October 2008 – October 2011

● Developed and facilitated lesson plans focused on adolescent sexual and reproductive health.

● Created safe, supportive environments for open discussion.

● Educated teens on risk reduction, healthy decision-making, and community involvement.

● Collaborated with peers to improve program effectiveness and outcomes.

 

EDUCATION & LICENSURE

CUNY Kingsborough Community College

Associate of Science — Mental Health

New York State Cosmetology License