BE by Nubia

BE by Nubia is a boundary-breaking hair salon founded by Nubia Bonilla, a second-generation stylist and specialist in dark hair transformations. Rooted in creative rebellion and bold artistry, BE Hair Loft delivers epicurean dark hair transformations using industry-leading brands like OLAPLEX and Bellami Extensions. Nubia's philosophy champions going beyond the norm — coloring outside the lines and mastering one's own craft. Beyond the salon, BE Academy educates stylists who dare to break the mold, while the NUBÉ product line leads cruelty-free hair health innovation, addressing toning, scalp health, and hydration. As seen alongside brands like Sephora, BE by Nubia is where color and hair extensions become the catalyst for discovering your most authentic self.