BE by Nubia, home to BE Hair Loft, is a boundary-breaking beauty destination founded by Nubia Bonilla — a second-generation stylist and specialist in dark hair transformations. Rooted in creative rebellion and bold artistry, BE Hair Loft is dedicated to color-obsessed clients who crave transformation and authenticity. Partnered with industry leaders like OLAPLEX and Bellami Extensions, the salon delivers epicurean dark hair transformations while championing cruelty-free hair health innovation. Through their NUBÉ haircare line, they master toning, scalp health, and hydration. Nubia's philosophy is simple: know the rules, then break them — unleashing full potential through technique, craft, and an unwavering commitment to excellence.