Blade & Beauty Bar was established in 2020 by Ashley Gawthrop and is West Michigan's premier five-star Google-rated brows and beauty studio. Ashley specializes in microshading, lip blushing, permanent eyeliner, and makeup artistry, including onsite bridal makeup application. With over 15 years of experience in the beauty industry, Ashley uses only the safest and most advanced techniques to ensure the highest client satisfaction. She exclusively offers microshading for brows — a less invasive, longer-lasting, and skin-type-friendly alternative to microblading. Every permanent makeup service includes a 4–12 week touch-up appointment, reflecting Ashley's unwavering commitment to client happiness, safety, and beautiful, lasting results.