

I'm a beauty industry leader with over 20 years of experience building brands, developing talent, and driving revenue across the professional salon channel. As a licensed cosmetologist and five-time Salon Today Top 200 honoree, I've worked every side of the business—from behind the chair to behind the podium and the balance sheet. I founded Allure Beauty Bar, scaling it from 3 to 25 team members and generating over $1M in annual revenue. My expertise spans business development, education strategy, clean beauty advocacy, and AI innovation. I'm passionate about translating real-world salon experience into practical strategy that actually works, and I'm committed to elevating standards across the professional beauty industry.
I'm here to bridge the gap between craft and commerce in professional beauty. After nearly a decade building my own salon and representing major brands like Matrix and L'Oréal, I'm channeling that experience into consulting, education, and advocacy for the next generation of beauty professionals. I'm driven by the belief that technology and strategy should serve artistry, not replace it. Whether I'm helping brands enter the professional channel, developing education that changes behavior on the salon floor, or building tools like Arise to empower colorists, my mission is clear: build what professional beauty needs next. I'm here to connect with brands, salon owners, and industry leaders who share that vision.