Located in the heart of Des Moines within the Des Lux Hotel, ELU Salon Experience is a premier Aveda salon dedicated to helping you fall in love with your hair. Founded by Joshua Alan, a hairdresser with 14 years of experience and a distinguished career at top salons across North America, ELU brings world-class expertise to Des Moines. Joshua's work has been featured at New York Fashion Week, Aveda Congress, the North American Hair Awards, and X Games. As an Aveda educator, he has shaped industry curriculum for curly hair, short cuts, and consultations. At ELU, creativity, expertise, and personalized care come together to deliver transformative results — from classic styles to bold new looks — ensuring every client leaves loving their hair.