Establish 37 is a premier beauty destination with three locations in Lakeland, Florida, offering a welcoming environment where clients feel celebrated and cared for. Their curated team of stylists and beauty professionals deliver premium, individualized services — from color and blonding to hand-tied hair extensions, spa treatments, brow and lash services, and exclusive blow dry memberships. Rooted in the belief that there is gold in every part of your story, Establish 37 is committed to creating elevated experiences that help clients feel their best, connect to their community, and embrace grace and elegance. Whether you're seeking a fresh color, fuller hair, or refined skin, Establish 37 is dedicated to unlocking your best self.