Nestled in Oakland, CA, Gold Finch is a neighborhood sanctuary inspired by California's wild beauty and laid-back spirit. Founded by LaReina Hillseth, a stylist with over two decades of experience, Gold Finch brings together a talented team of seasoned professionals dedicated to crafting hair that feels effortless, personal, and lived in. Each stylist combines thoughtful consultation with expert technique to create looks tailored to your lifestyle, texture, and individuality. The salon is committed to clean, high-performance products from trusted brands like Davines, Reverie, Cult + King, and Hairstory. From curly hair specialists to color correction experts, Gold Finch offers an inclusive, welcoming space where every client's unique beauty is celebrated.