Groom. is an on-site wedding barbering service founded by Selena DiMichele, inspired by a simple truth: grooms deserve the same level of care and attention as everyone else on the wedding day. Serving New Jersey, New York City, Connecticut, and Pennsylvania, Groom. brings professional grooming directly to your venue — timed seamlessly to your schedule with minimal setup. Licensed barber Luca DiMichele, with over a decade of experience, delivers tailored cuts, shaves, and touch-ups with precision and calm. Every service is customized to the individual, ensuring each groom and groomsman feels composed, confident, and fully ready. Groom. exists to make sure no one is left out of the care they deserve on one of life's most important days.