Identity Salon in Ames, Iowa is a forward-thinking hair salon built on a foundation of transparency, communication, and inclusivity. Always welcoming new clients, Identity operates on a time-based pricing structure that covers all treatments and techniques needed within your session — no hidden fees, no surprises. Every quote is honored, and the price will never exceed what was discussed. Clients enjoy one-on-one, undivided attention with no double-booking, ensuring a personalized experience every visit. Identity also proudly operates as a gratuity-free salon, believing in fair living wages for all team members. Above all, Identity strives to be a supportive, safe, and comfortable space where every person feels seen and valued.