Founded in 2003 by Master Stylist, Educator, and Coach Lune Wynyard, Intuitive Dry Cutting is a revolutionary haircutting methodology that celebrates your hair's unique, natural signature. Unlike traditional cuts, hair is cut before washing so that every curl, kink, wave, and cowlick is worked with — not against. The result is a deeply personalized cut that grows out beautifully, requires no heat styling, and reflects your most authentic self. Appropriate for all hair types, ages, and genders, Intuitive Dry Cutting focuses on low-maintenance longevity, maximum internal movement, and balanced density. Featured in Dazed Beauty, Bold Journey, and Canvas Rebel, this quiet revolution has been transforming the way people relate to their hair for over two decades.