
Lead with Artistry, Teach with Heart, and Lift Others as you Rise
Lead with Artistry, Teach with Heart, and Lift Others as you Rise


With nearly two decades behind the chair, Joey brings precision, intention, and a love of the craft to every client experience. A Philadelphia native and Redken Artist with advanced certifications in design, color, and barbering, he has built a career on technical excellence as well as mentoring and educating stylists nationwide.
Specializing in textured hair, balayage, blonding, cutting, razoring, and barbering, Joey is known for his versatility and for helping people feel confident in their own skin. His work is rooted in connection and guided by the belief that beauty should feel personal, not performative.
As owner of VIOLA Salon, it was the realization of a long-held vision: a space that reflects Joey’s values and the lessons learned from the mentors and clients who’ve shaped his journey. As owner and founder, he is proud to offer something entirely his own—where every guest is seen, celebrated, and styled with intention.
Outside the salon, Joey finds joy in life with his husband T.J., their cat Louie, and their dog Layla. He’s a Broadway enthusiast, active in Philadelphia’s LGBTQ+ sports leagues, and a volunteer with Restore Salon Services, a nonprofit providing free, empowering hair care to those without access to traditional salon spaces.


























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