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Josephine M. White

She/HerprofessionalOpen to Opportunity
LocationFontana, CA, USA

Be a leader, not a follower, in a world full of sheep.

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About me

Hailing from Detroit, MI—renowned as the "Hair Capital"—Josephine Malinda White is a dynamic force in the beauty industry, blending artistry with strategic business acumen. Raised on the Westside, Josephine's passion for hairstyling ignited in her youth as she spent countless Saturday mornings in salons, captivated by the transformative power of hair.

At just 16, Josephine began honing her skills at home, experimenting on family and friends, and soon discovered her true calling as a hairstylist. After graduating from Western Michigan University, she completed her cosmetology training and opened her own salon, where she thrived for over seven years. During this time, she excelled in high-pressure environments, showcasing her solution-oriented mindset and impeccable execution skills, which were further highlighted during her collaboration with the artist Lion Babe at a live concert.

As a licensed cosmetologist, Josephine transcends the traditional role; she is a dedicated hair artist passionate about revealing both inner and outer beauty. Her expertise encompasses a wide range of hair textures and techniques, including innovative flat ironing, striking cuts, vibrant colors, and natural sew-in extensions. This versatility sets her apart as a true standout in the industry.

Looking ahead, Josephine aims to collaborate on a recurring series for platforms like Netflix, Hulu, and HBO, while securing brand deals that elevate her artistry. She is committed to mentorship, aspiring to uplift fellow artists as she forges meaningful relationships within the industry. Josephine’s vision is not just to succeed, but to inspire and bring others along on her journey, merging creativity with profitability in the vibrant world of entertainment. 

Education

Education Background
Empire Beauty School (Lawrenceville) - 1455 Pleasant Hill Rd, Lawrenceville, GA 30044
Cosmo - 95% Attendance
Graduation Date: 03/2009
Years of Experience
17
License
Cosmo - kk618016 - California

My work

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Why I'm here

As I depart from the presence of another, may my heart reflect the love of Christ, leaving behind a trace of His grace and peace, so that they are uplifted and made whole, better than when I first encountered them.

Key Performance Indicators

75%
Repeat Client Retention
$145
Average Ticket

Additional Information

Preferred Brands
Mizani
Moroccanoil
Keune
Milbon
Software
Vagaro
Payment Preference
Combo
Employment Information
1
Beauty professionalJoJo's House of Beauty (03/2024 – Present)
  • Founded and grew a successful salon business, generating over $250K in revenue.
    • Branding & marketing from social media campaigns to in-salon promotions/events.
    • Deve...

Awards and Achievements

Award
40 Under 40
2020 - Grand Rapids Business Journal
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