Joyce Gutierrez

Hi, I’m Joyce—a Bay Area native who’s spent the last 30 years surrounded by diversity, creativity, and resilience. After a decade in sales and retail, I followed my heart into the world of beauty. Becoming a cosmetologist wasn’t just a career change—it was personal. For years, I struggled with how I saw myself, and I know how deeply that can impact someone’s confidence.

Now, I use my skills in color, highlights, blowouts, and cuts to help others feel seen, beautiful, and empowered—exactly as they are. I believe beauty is about transformation, not just on the outside, but in how we show up for ourselves every day. My chair is a space of authenticity, warmth, and real connection—and I’m just getting started.