Alibi NYC Salon, located in the heart of SoHo, Manhattan, is home to celebrity hairstylist Koby Ben — a 25-year industry veteran and Fashion Week staple across New York, London, and Milan. Voted Allure Magazine's Best Haircut in NYC and recognized by Elle Magazine as a Top 100 Salon in America, Alibi NYC is renowned for cuts and colors that grow out beautifully over time. Koby's philosophy centers on personalized, health-conscious hair care, using his own line of clean, sulfate-free products — Shem Naturals. From precision haircuts and balayage to gray coverage and custom color, every service is crafted to enhance your natural beauty with lasting, effortless results.