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Lawri Williamson

She/HerstudentOpen to Opportunity
CosmoLocationPeoria, AZ Maricopa

You get one life; make it count

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About me

I am a cosmetology student at Penrose Academy in Scottsdale, Arizona. Before I started school this past April, I was a Marketing Communications exec who'd just been laid off for the fifth time in my career, and I decided to make layoff number five the last.

Education

Education Background
Penrose Academy - 13402 N Scottsdale Rd, Scottsdale, AZ 85254
Cosmo - 100% Attendance - 96 GPA
Graduation Date: 03/2027
Texas Tech University
BA in English, Cum Laude
Graduation Date: 12/2000
Years of Experience
20

My work

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Why I'm here

I'm working toward my cosmetology license because:

1. Simply being good at what I do is no longer enough for me. I want a career that will bring me joy. 

2. I enjoy building meaningful relationships, and that is becoming increasingly difficult to do in a corporate setting. There is too much focus on role-playing and not enough on quality, strategy, customer experience, or true team-building. Cosmetology offers the best of all possible worlds: continuous learning and growth as an individual, the ability to build long-lasting relationships with clients and coworkers, and endless creativity.

I enjoy getting to know my coworkers and developing real friendships with them.
That's how you become a team, and how a job becomes more than a source of income.

3. I thrive in a role that requires my hyper-attention to detail. I'm never happy with "good enough," and I think being a hairstylist will allow me to indulge this love in a setting where it will be appreciated.

4. AI is gunning for my former profession, and I'm not interested in having to continuously prove I'm better at my job than a computer. I'm non-competitive by nature. The only person (or entity) I want to compete against is myself.    

 

I don't know where my cosmetology license will ultimately take me, and that's part of the appeal. I'm excited that there are so many possibilities. Once I graduate and get my license, though, I hope to work as an assistant stylist alongside a team of talented, experienced pros from whom I can continue to learn. I anticipate spending the next several years focused on accumulating knowledge and polishing my skills. 

I'm in no great hurry to fulfill any lofty goals. My plan is to relish every moment of this ride. 

Additional Information

Preferred Brands
Bumble and bumble
Joico
Kenra
ISO
Milbon
Nioxin
R+Co
Redken
OPI Nail Polish
Ion
Specialties
Color
Marketing
Women's cuts
Vivids
highlights
Balayage
Software
Adobe Creative Cloud (Photoshop & InDesign; PC & Mac)
Basic HTML5
Google Workspace (Google Docs, Google Sheets)
Microsoft 365 (Excel, OneNote, Outlook, PowerPoint, SharePoint, Teams, Word; PC & Mac)
Poppulo
Various content management systems
Meevo
Employment Information
1
Blue Cross Blue Shield of Arizona (05/2020 – 11/2025)

Implemented strategic internal and external communications initiatives on behalf of the CEO and her chief of staff. Identified opportunities for the CEO to showcase her accomplishments and those of...

2
Blue Cross Blue Shield of Arizona (01/2019 – 05/2020)

- Created the company's first comprehensive copy style guide to ensure accuracy, consistency and compliance with enterprise-wide brand standards set by the Blue Cross Blue Shield Association. ...

3
Hawk Incentives (formerly Parago) (01/2017 – 07/2018)

Also held the position of Senior Writer from 10/2013 to 09/2014 when the company operated under the Parago name. 

- Researched trends, pain points and keywords within targeted verticals...

Awards and Achievements

Award
MVP
2023 - Blue Cross Blue Shield of Arizona
Award
Royal Blue Award
2011 - ADT Security Services
Award
Hairstyling & Updos Certificate of Completion
2026 - Milady
Award
L'Oreal Professionel Metal Detox Certification
2026 - L'Oreal Professionel/Beautista
Follow me on social media
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