Patricia Bailes

In-depth knowledge of different skin complexions, facial features, and color theory to create a wide range of makeup techniques including natural, glam, bridal, editorial, and studio makeup looks to celebrities, models, clients and customers. Extensive knowledge and expertise in the cosmetics industry, with a focus on training and development of makeup artistry and the customer experience. Experienced in facilitating engaging in-person and virtual trainings designed to achieve strategic, business goals. In-depth understanding of market beauty trends, consumer preferences, and competitor analysis. Skilled in driving sales, retailer relationships, and performance management.