Penelope Casson

I keep no secrets about my work – I believe what builds the most trust between both employers and stylists AND clients and stylists is total transparency. Providing explanations for all the steps of a service, the reasoning behind a formula or placement, and making sure to share pictures/videos of the process are all things I believe to be vital in establishing a strong, confident bond that leaves everyone involved feeling certain and happy...

...Which is why I'm using Beautista showcase my work, as well as my progress through cosmetology school!

From subtle changes to big transformations, anything that ends with my client saying an enthusiastic "I love it," or "This is just what I wanted," is what I strive for every single time. There are endless possibilities when it comes to hair, which is what I love most about it.

Though I'm still just getting started on my cosmetology journey, I am so excited to give it my all and learn everything I can along the way!