Rootflage is an indie beauty brand on a mission to help women quickly, easily, and affordably extend the life of their hair color between salon appointments. Their innovative temporary root touch-up powder conceals light, dark, or gray roots in under 30 seconds, doubles as a dry shampoo, fills in thinning hair, and even adds a fun pop of color — all with zero damage and no commitment. Available in a wide range of shades from natural blondes and browns to bold renegade colors, Rootflage offers free color consultations to help every customer find their perfect match. Loved by thousands of customers, it's the quick, clean, and affordable solution for beautiful hair every day.