Founded in 1995 by Tomoko and Sei Kawamoto, Sei Tomoko Salon has grown into a beloved mini-chain with locations in downtown New York and Tokyo. Celebrated as a cult destination for Japanese hair-straightening techniques, the salon is renowned for its gentle, damage-free approach — no burn-inducing flat irons, just expert craftsmanship and care. Every visit includes a relaxing shiatsu massage following your shampoo, and clients enjoy access to rare Japanese styling products. With sleek, Asian-inspired haircuts and a commitment to exceptional service, Sei Tomoko has spent decades helping clients feel happy, confident, and beautifully themselves.