With over 15 years of experience in the beauty industry, I bring a unique blend of hands-on artistry and business expertise to everything I do. As a Licensed Cosmetologist and founder of Shannon's Beauty Supply, I've built my career on deep product knowledge, client education, and a passion for helping salons thrive. From formulating professional hair color at Rothmans Salon and Fantastic Sams to advising high-profile clientele at Lancôme, my background spans both the creative and commercial sides of beauty. Educated at San Diego State University and JE Boutique College of Beauty, with international studies in Paris, I combine style, science, and strategy to deliver exceptional results for clients and salon professionals alike.
I'm here to connect with fellow beauty professionals, showcase my extensive experience across sales, brand management, and hands-on artistry, and continue growing within this dynamic industry. Having helped brands achieve remarkable sales growth — including a 42% increase at Ultimate Beauty Companies and a 35% boost at West Coast Beauty — I understand what it takes to elevate a beauty business. BEAUTISTA gives me the platform to highlight my unique journey, from styling chairs to executive leadership, and to build meaningful relationships with salon owners, stylists, and beauty brands. Whether collaborating, consulting, or simply inspiring others, I'm excited to contribute to a community that celebrates beauty professionals at every level.