SOFT – Blowout & Haircare Bar

BUSINESS

472 Marcus Garvey Blvd, Brooklyn, NY 11216

SOFT is a Silk Press Blowout salon in Brooklyn, NY, founded by entrepreneur and cosmetologist Paris Severino with a singular mission: to center women with textured hair. Envisioned in 2017 and trained at the Aveda Institute in Washington, D.C., Paris built SOFT as a sanctuary for wavy, curly, kinky, and coily crowns. More than a blow-dry bar, SOFT is a restorative retreat where timeliness, luxe plant-derived treatments, and total hair wellness are the standard. Clients enjoy aromatherapy, scalp massages, wellness beverages, and bespoke conditioning treatments — all designed to revive, nourish, and celebrate textured hair. At SOFT, your time is prioritized, your needs are heard, and you leave feeling beautifully yourself.

Details

The number of Employees, Chairs and Square Footage are the summary of all locations

Locations

+19179302332Primary Contact Number

Why join our team

Joining the SOFT team means being part of a purpose-driven salon that champions textured hair and total hair wellness. Founded by a cosmetologist who understands the unique needs of curly, kinky, and coily hair, SOFT offers stylists the opportunity to work in a laid-back yet elevated environment where craft and care go hand in hand. You'll work with luxe, sustainable, plant-derived products and the latest hair-care technologies, while customizing treatment plans for a diverse and loyal clientele. SOFT values timeliness, active listening, and genuine client connection — making it a place where professionals can grow, innovate, and make a meaningful impact in the lives of the clients they serve.

Locations

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