The NOW Massage West Loop is a boutique massage studio reimagining the approachable luxury of a neighborhood spa in the heart of Chicago. Offering three signature massage styles alongside custom enhancements — including Deep Tissue, Gliding Cupping, and Crystal Hot Stones — The NOW provides high-quality, customizable massage experiences designed for relaxation and healing. As a neighborhood oasis, the West Loop location invites guests to disconnect from the outside world and reconnect within through the transformative benefits of massage therapy. Featured in ABC News, Goop, the Los Angeles Times, PopSugar, and The Hollywood Reporter, The NOW has established itself as a trusted name in accessible, elevated wellness.