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Tia Charmaine

professional
LocationNew York, NY New York
Featured

About me

I'm a creative marketing professional based in New York with a passion for beauty, culture, and storytelling. As a Brand Marketing professional at L'Oréal's Kiehl's and an on-camera talent, I specialize in crafting compelling brand narratives and executing 360° go-to-market campaigns. My expertise spans digital content creation, social media strategy, and luxury branding, with a focus on soft glam aesthetics and lifestyle content. I thrive in fast-paced environments where I can collaborate cross-functionally to build engaging brand experiences. With a Master's degree in Luxury and Brand Management and a background in fashion marketing, I'm committed to creating authentic connections between brands and their audiences through strategic, visually stunning content.

Education

Education Background
Savannah College of Art and Design (SCAD)
Graduation Date: 12/2023
Savannah College of Art and Design (SCAD)
Graduation Date: 12/2019
License
Other - beauty industry role

Why I'm here

I'm here to showcase my work at the intersection of beauty, marketing, and creative content production. My journey from fashion marketing to luxury brand management has given me a unique perspective on how beauty transcends product—it's about culture, identity, and storytelling. I'm passionate about collaborating with brands that value authenticity and innovation, and I'm eager to grow my portfolio with projects that challenge me creatively. Whether through on-camera talent work, branded content creation, or strategic campaign execution, I'm committed to elevating beauty narratives and building meaningful brand experiences. I'm here to connect with industry professionals, showcase my creative capabilities, and explore opportunities that allow me to merge my marketing expertise with my love for beauty and culture.

Additional Information

Employment Information
1
Other - beauty industry role
2
Luxury Sales AssociateKallmeyer (05/2024 – Present)Serve as primary client and community contact, building partnerships and increasing brand visibility through 10+ engagement events annually. Provide personalized shopping experiences and in-depth prod...
3
Marketing + Content StrategistFreelance (12/2019 – Present)Manage content development and brand storytelling for mission-driven organizations and individual clients. Produce and edit social media and video campaigns to achieve increased audience engagement. P...
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