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Tori Van Wyck

professionalOpen to Opportunity
LocationEast Lansing, MI, USA

Your Favorite Pretty Nerd at Douglas J ❤️

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About me

Hi! I'm Tori, I'm a 19 year old Gemini, and a student at Douglas J Aveda Institute in East Lansing. I'm a lover of pretty much anything you'll find at a Comic Con or Renaissance Fest, and I really enjoy bringing back old styles (I.e. Pin-up style, 60's-70's revival, THE MULLETS!) As a lover of nerdy things, I've taken a lifelong interest as to how it all comes to life behind the scenes. 

Education

Education Background
Douglas J Aveda Institute (East Lansing) - 331 E Grand River Ave, East Lansing, MI 48823
Cosmo - 95.24% Attendance - 3.8 GPA
Graduation Date: 10/2021
Years of Experience
5
License
Cosmo

Why I'm here

There's actually a lot of reasons why I'm here, to be frank. Covid, creative expression, the constant everchanging flow of fads/education opportunities, (the weird obsession I have with just creating a character for 2 hours and then not playing the actual video game), you name it. What I really like about what I do is seeing the outcome from what it once was.

 Growing up in a theatre, I learned how to do this when I was about 10. I would hardly be able to recognize the people I knew when they walked out of our makeup room because they looked so much like their character that they basically were them. What they looked like wasn't just why I did it, it's because of who they became.

Once they had their new look, a new confidence ALWAYS followed. That's not just with my cast mates, I've noticed it in clients as well. They come in a bit shy, maybe a bit down (especially on these Michigan rainy days), and by the time they see and feel their new hair and smell the aroma of the products, they never leave without a smile and a bunch of thank yous. Seeing those reactions is why I stay here and do what I do.

Key Performance Indicators

13%
Repeat Client Retention
$48.19
Average Ticket

Additional Information

Preferred Brands
Aveda
Davines
Pulp Riot
Specialties
Balayage
Makeup application
Curl Definition
Vivids
Software
Zenoti

Awards and Achievements

Award
Weekly Benchmarks for Prebooking and/or Service/Retail per guest
2021 - Douglas J Aveda East Lansing
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