TRUE Barbers is a premier men's barbershop located in Manhattan's Flatiron District at 17 East 21st Street. Blending traditional barbering techniques with modern men's grooming, TRUE Barbers delivers a polished, personalized experience for every client. Their comprehensive menu includes precision men's haircuts, scissor cuts, buzz cuts, beard grooming, and classic straight-razor shaves — all enhanced with hot-towel treatments and professional finishing touches. Conveniently situated near Flatiron, NoMad, Madison Square Park, and the iconic Flatiron Building, the shop serves Manhattan professionals, residents, and visitors alike. TRUE Barbers uses Kevin.Murphy professional hair products and offers loyal clients complimentary neck and sideburn touch-ups between appointments, reflecting their commitment to quality, comfort, and a consistently exceptional grooming experience.