VYA House of Beauty, formally known as Vida y Alma House of Beauty, is a Latina-owned beauty salon founded by Erika Parada and Roxana Luevano, who together bring over 27 years of professional beauty industry experience. Born from a shared dream rooted in the professional makeup world, VYA opened its first location in Lynwood in late 2019 and, despite pandemic challenges, expanded to a second location in Lakewood. More than a salon, VYA is a movement — a space infused with cultura, peace, and positive energy, dedicated to women's empowerment through beauty, self-care, self-love, and overall wellness. These two Boss Babes are passionate about uplifting their community and creating a beauty house that truly feels like home.