What Matters Co. Barber Shop is a Hamburg, PA-based barbershop dedicated to delivering both timeless and modern cuts tailored to your unique hair type, density, and head shape. Led by shop owner Matthew Baker and barber Sarah Edwards, the team takes pride in making every client feel comfortable and confident in a cut that truly matters to them. From classic tapers and basic haircuts to creative skin fades and styled long cuts, the shop offers a full range of services — including straight razor shaves, deluxe beard trims, kids' cuts, and senior services — all finished with signature hot lather neck shaves and hot towels for a premium barbershop experience.