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Whitney Parker

She/HerprofessionalOpen to Opportunity
LocationUptown, Minneapolis, MN, USA

Each One Teach One

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About me

ivI'm Whitney Parker — your favorite second-generation haircare specialist with an edge.

With over 15 years behind the chair and 3 years as a licensed instructor, I don’t just style hair — I sculpt crowns. Born and raised in the vibrant heart of Washington, D.C., I had the honor of studying under some of the best in the beauty industry before bringing my magic to Minneapolis in 2017. Since then, I’ve built a loyal clientele and a name that stands for excellence, authenticity, and unapologetic glamour.

Beyond the salon chair:

I'm a lover of stories — whether it's through a page-turning novel, a plate of homemade food, a beautifully designed room, or a well-curated closet. Retail therapy? A sport. Binge-watching a good series? An art form (yes, even on the second go-around). Most importantly, I treasure every adventure I take with my children — they're my greatest journey yet.

Each year, I host a Vision Board Experience — not just a party — where women come together to heal, dream bigger, and prepare to step into their next chapter with power and grace.

What’s ahead:

This year, I'm manifesting even louder: I’m planning to launch a workshop to help parents truly understand and love their children's hair journeys. And I’m wide open to collaborations — because when two creative minds link up, the possibilities are nothing short of legendary.

Education

Education Background
Columbia college
BA Broadcast Journalism - 100% Attendance - 3.8 GPA
Graduation Date: 06/2010
Years of Experience
16
License
Cosmo
Teacher

My work

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Why I'm here

Beauty By Whitney 

I am hoping to begin my journey as a cosmetology instructor and collaborate with other industry creatives. I am also looking for a way to become brand affiliated and to continue to teach and help the younger generation of stylists to flourish. Education is so important to me and to my industry and I am afraid textured hair education is getting left behind. A few States have made it mandatory to include textured education into their curricilum but this is something I woud like to see worldwide and I would love to help this initiative grow. 

Key Performance Indicators

6
New Guests Per Month
100%
New Client Retention
92%
Repeat Client Retention
$125
Average Ticket
97%
Productivity

Additional Information

Preferred Brands
Amika
Brazilian Blowout
Drybar
Chi
Dermalogica
Kenra
Kérastase
Keratin Complex
Schwarzkopf Professional
L'Oréal Professionnel
Mizani
Matrix
Paul Mitchell
Olaplex
Pravana
Pulp Riot
Pureology
Redken
Framesi
Wella (Color Charm)
Wella (Professional)
K18
Nairobi
Cécred
Biosilk
Specialties
Blow out
Bridal
Color
Cutting and styling
Hair and scalp therapies
Hair Design
Textured hair
Extensions
silk press
layered cut
Moisture retention
Payment Preference
Don't show
Employment Information
1
OwnerBeauty By Whitney (09/2022 – Present)

Suite owner and educator

Awards and Achievements

Award
Most Influential Business Leader
2024 - Black Business Enterprises
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